LARTE Design participation in Essen
ESSEN MOTOR SHOW is one of the largest auto shows in the world, where special attention is paid to tuning. Every year, the world's leading automakers gather in Essen, share their experience and demonstrate the latest innovations and achievements in the field of tuning and the latest models of sports and racing cars.
The uniqueness of EMS is that it is not only a motor show in the usual sense of the word, but also a show where it is possible to see the exciting races live, as well as visit various shows and parties within the exhibition. Therefore, the exhibition attracts crowds of people all the days from the opening to the last bell.
Project history
The press conference brought together journalists and after the official speech of the head of the German office of LARTE Germany, the audience appeared snow-white Range Rover Sport in the tuning package called Winner. Also, the attention of visitors was attracted by the 80th infiniti model in the 3rd tuning package from LARTE. This car is not typical for Europe, as it is a very large SUV with an impressive fuel consumption. The car has good demand in Russia, the Arab Emirates and the USA, but our company decided not to be limited to the known markets and presented QX80 LR3 in a full set. Traditionally and very much in demand was the Mercedes GL in the Black Crystal tuning-kit. Like Infiniti QX80 with Range Rover Sport Winner, we put our Black Crystal in a white colour. In contrast to the black furniture on the stand and the white glossy floor – the cars looked very advantageous and attracted the eyes of visitors.After the end of the exhibition, is already part of the tradition — to carry cars for a photo shoot!