LARTE Design Returns to Set Trends at Top Marques Monaco 2025

In May 2025, LARTE Design made a notable comeback to the prestigious Top Marques Monaco exhibition, showcasing two standout projects: the BMW 7 Series (G70) with the Larte Performance package and the Porsche Cayenne S Coupé in the exclusive LARTE Edition version.

The BMW 7 Series by LARTE Design immediately captured attention with its two-tone finish, sculpted carbon fiber hood, and exclusive crystal-inspired brake lights — custom developed by the brand. Designed to echo the crystalline aesthetics of the car’s original headlight system, the brake lights feature a complex internal reflector shaped like faceted stone. When illuminated, they deliver a shimmering effect with striking light dispersion. The concept was developed by LARTE’s design studio in Italy, while technical implementation was carried out by long-time German partner Nolden, ensuring both precision and distinction.

Founder Alexej Janowski reflected personally on the Top Marques Monaco experience:
“Returning to Top Marques Monaco ten years after we first introduced our groundbreaking Tesla Model S project is truly special. Back then, presenting basalt-carbon bumpers, a completely redesigned interior, and a custom sound system was a bold statement. It sparked conversations and set a new direction in automotive tuning.

Being back today and seeing how our new BMW 7 Series project has created similar excitement is incredibly rewarding. Guests were surprised by the unconventional color combination and its harmony with the car’s lines, often telling us: ‘This is exactly how I envision my own car.’

The Porsche Cayenne S Coupé also resonated strongly, especially among female visitors. People appreciated the tactile quality of our fully carbon-fiber elements and admitted that our vision matches their ideal of automotive design.

Events like Top Marques Monaco are invaluable. It’s where we reconnect with our partners, clients, and industry peers. This vibrant exchange of ideas fuels our creativity and propels us forward.”

LARTE Design sincerely thanks the organizers of Top Marques Monaco for another memorable event and is already preparing to introduce new innovations in automotive design next year.