Larte Design Launches New Studio in Turin, Italy

Turin, Italy — Alexej Janowski, the founder of  Larte Design company, is proud to announce the opening of its new design studio of a new generation, in Turin, Italy. The new facility marks a significant milestone in the company’s expansion, underlining its commitment to pushing the boundaries of automotive design while maintaining the highest standards of craftsmanship. Heading the new studio will be Brano Mauks, a celebrated automotive designer with more than 20 years of experience, whose work has graced some of the most prestigious brands in the  automotive world, including work at Pininfarina on the projects for Ferrari and Maserati.

“The decision to open the studio in Turin, often considered the capital of Italian automotive design, was strategic” - says Alexey Janowsky, the owner of Larte Design company. Turin is home to some of the most iconic car manufacturers, making it the ideal location for a studio focused on innovation, creativity, and premium automotive solutions. "Turin has a rich automotive history and tradition," says Brano Mauks. "Many of the world’s top automotive companies like Fiat, Maserati, Pininfarina and Italdesign are based here, and the design community is also unparalleled."

Brano Mauks, who joined Larte Design in August 2024 as Chief Designer, emphasized that Turin provides a unique combination of talent, resources, and inspiration that will benefit Larte Design's vision. "Turin has everything a designer could ask for – from universities producing the next generation of automotive designers to the infrastructure needed to support the creation and development of world-class vehicles. Not to mention, the future location is an incredible source of inspiration, with its beautiful architecture, museums, and galleries that contribute to the creative energy."

The Larte Design studio in Turin will offer a range of services aimed at premium and bespoke vehicle modifications. These will include exterior and interior customization, 3D modeling, and advanced digital design processes, such as virtual reality (VR) and artificial intelligence (AI) tools. "We are blending cutting-edge technology with traditional craftsmanship," says Brano. "Our goal is to respect the DNA of the original vehicle while offering clients something unique and personalized."

The studio will focus on creating high-end modifications for premium brands, ensuring that each project not only meets but exceeds client expectations. "What makes Larte Design stand out is our ability to customize vehicles in a way that looks like it could have come directly from the original manufacturer," Brano explains. "We are not simply ‘tuning’ cars, we are restyling them with precision, creativity, and respect for the original design language."

The use of advanced technologies like 3D printing and VR is set to revolutionize the design process at Larte Design. "With VR, we can create a car in virtual space, allowing clients to see the final product before it’s even built. This gives us greater flexibility and efficiency, making the process smoother for everyone involved. At the same time, we still maintain a strong commitment to craftsmanship and detail. Every design element, every decision, is carefully considered and executed to perfection," adds Brano Mauks.

While Larte Design is known for its premium vehicle modifications, Brano Mauks hints at an exciting future for the company. "In addition to the customized modifications we are currently offering, we are also exploring the possibility of creating entirely new products — perhaps even our own concept car. This is a long-term vision, but it’s something that could position Larte Design as a leader not just in automotive modification, but in design innovation in general."

The new studio will also provide Larte Design with the opportunity to collaborate with universities and educational institutions, educating the next generation of automotive designers. "I believe strongly in supporting young talent, "Brano Mauks says. "We’re planning to collaborate with design schools to work on projects that will push the boundaries of automotive design further."

At the heart of Larte Design’s approach is a commitment to personalization and individuality. "Every client is different, and every vehicle we work on reflects the unique tastes and preferences of its owner," Brano explains. "We work closely with our clients to understand their vision and bring it to life. Whether they want a slight redesign or something completely new, we have the expertise and resources to make it happen."

The studio in Italy will allow Larte Design to expand its capabilities in terms of both design and execution. "In Turin, we will have direct access to the incredible network of suppliers, artisans, and craftsmen that have made Italy famous in the automotive world. This means we can offer our clients not only the best in design but also the best in materials and production techniques."

In addition to exterior modifications, the new studio will provide interior design services. This will allow clients to customize every detail of their vehicle's interior, from the choice of materials to the layout and design of the cabin. "It’s not just about choosing a different color for the seats," says Brano. "It’s about creating a space that feels completely tailored to the client’s lifestyle and preferences."

Assembling a world-class design team is a priority for Larte Design, and the studio in Turin will be home to some of the most talented designers in the industry. "We’re building a team that combines experience with fresh ideas," says Brano Mauks. "The goal is to create an environment where creativity can flourish, where we can take risks and innovate. Our team will not only consist of car designers but also professionals from related industries to bring a broader perspective to our work."

The studio’s focus on advanced digital tools will also allow for faster and more flexible design iterations. "In the past, creating a new design could take months. Now, with the help of modern tools, we can develop a 3D model in a shorter time and much more effectively, allowing us to experiment with different ideas and refine the design quickly," Brano Mauks explains.

Larte Design has built its reputation on providing high-quality, individualized automotive solutions, and the opening of the new studio in Turin is the next step in the company’s evolution. "At Larte Design, we are always looking for ways to innovate and improve. We believe in pushing back the limits of what’s possible while maintaining a deep respect for the craftsmanship and attention to detail that our clients expect," says Brano Mauks.

The new studio will serve as a hub for design innovation, where ideas can be brought to life in a dynamic, collaborative environment. "Our vision is to create something that not only meets but exceeds the expectations of our clients. Whether it’s a bespoke modification or a completely new concept, our focus is on delivering the highest quality and the most innovative designs."