Why I gave my Escalade a second identity
Why I gave my Escalade a second identity
My name is Clarence. I’m 57, retired from the Air Force, and I live in Atlanta. I’ve owned plenty of good cars over the years, but this one wasn’t about necessity. This was about enjoyment.
I already had a 2019 Escalade in the garage, lightly customized. But the new body style caught my eye instantly. I wanted something fresh, something no one else in my neighborhood had.
When I first saw the LARTE Design body kit for the Cadillac Escalade, I couldn’t look away. The stance, the lines, the details — the SUV looked completely transformed. I picked it up with a friend, and we both just stood there, speechless.
It didn’t look like a Cadillac anymore. It looked like a Ferrari SUV.
My name is Clarence. I’m 57, retired from the Air Force, and I live in Atlanta. I’ve owned plenty of good cars over the years, but this one wasn’t about necessity. This was about enjoyment.
I already had a 2019 Escalade in the garage, lightly customized. But the new body style caught my eye instantly. I wanted something fresh, something no one else in my neighborhood had.
When I first saw the LARTE Design body kit for the Cadillac Escalade, I couldn’t look away. The stance, the lines, the details — the SUV looked completely transformed. I picked it up with a friend, and we both just stood there, speechless.
It didn’t look like a Cadillac anymore. It looked like a Ferrari SUV.
Standing out without being loud
Standing out without being loud
In Atlanta, Escalades are everywhere — especially around the airport. Chauffeurs, rideshares, fleets. But none of them looked like mine.
When I pull up to meet friends, the reactions are always the same:
— “What Escalade is this?”
— “Is it custom?”
— “Where did you get that emblem?”
That’s exactly what I wanted. Not just another SUV, but a signature. A wide body kit for the Escalade that makes it truly mine.
And it worked. I park it downtown or at weekend games and just watch people circle around, trying to figure it out. One woman even stopped me in a Home Depot lot just to ask:
— “Excuse me, what Cadillac is this?”
I didn’t do it for attention — but I’d be lying if I said I didn’t enjoy it.
In Atlanta, Escalades are everywhere — especially around the airport. Chauffeurs, rideshares, fleets. But none of them looked like mine.
When I pull up to meet friends, the reactions are always the same:
— “What Escalade is this?”
— “Is it custom?”
— “Where did you get that emblem?”
That’s exactly what I wanted. Not just another SUV, but a signature. A wide body kit for the Escalade that makes it truly mine.
And it worked. I park it downtown or at weekend games and just watch people circle around, trying to figure it out. One woman even stopped me in a Home Depot lot just to ask:
— “Excuse me, what Cadillac is this?”
I didn’t do it for attention — but I’d be lying if I said I didn’t enjoy it.
What hooked me? The details.
What hooked me? The details.
I wrapped the body in film and installed LARTE’s exhaust system, paired with the full carbon body kit. The design looked complete, refined. The front fog lights especially stood out — I had never seen anything like them on an Escalade before.
The SUV was already impressive, but with the kit it finally felt personal.
I wrapped the body in film and installed LARTE’s exhaust system, paired with the full carbon body kit. The design looked complete, refined. The front fog lights especially stood out — I had never seen anything like them on an Escalade before.
The SUV was already impressive, but with the kit it finally felt personal.
My wife loves the look — but won’t drive it
My wife loves the look — but won’t drive it
She says it’s too big. She sticks to her GLC 300. But every time she sees the Escalade, she smiles:
— “Okay… now it looks even better.”
Sometimes she even jokes about the attention. Once, a woman waved at me in traffic to roll the window down. My wife asked:
— “Who’s that?”
It turned out she just wanted to say:
— “Nice truck, man.”
It’s become a family joke.
She says it’s too big. She sticks to her GLC 300. But every time she sees the Escalade, she smiles:
— “Okay… now it looks even better.”
Sometimes she even jokes about the attention. Once, a woman waved at me in traffic to roll the window down. My wife asked:
— “Who’s that?”
It turned out she just wanted to say:
— “Nice truck, man.”
It’s become a family joke.
Trust and timing
Trust and timing
When I first saw the kit, I didn’t even compare it with other brands. I knew I wanted it. But I’m not impulsive — even for a TV I research first. It took me a week to sort out financing.
The price seemed high at first, but I believe this: if it’s cheap, it won’t last. Quality design should cost more. Lena, my manager at LARTE, helped a lot. She offered a payment plan and even gave me a military discount. That made the decision easier.
The only hesitation came when she told me about the wait — six weeks. But she kept me updated with photos, videos, even a YouTube clip of the car in motion. By the time it was ready, I knew I’d made the right call.
When I first saw the kit, I didn’t even compare it with other brands. I knew I wanted it. But I’m not impulsive — even for a TV I research first. It took me a week to sort out financing.
The price seemed high at first, but I believe this: if it’s cheap, it won’t last. Quality design should cost more. Lena, my manager at LARTE, helped a lot. She offered a payment plan and even gave me a military discount. That made the decision easier.
The only hesitation came when she told me about the wait — six weeks. But she kept me updated with photos, videos, even a YouTube clip of the car in motion. By the time it was ready, I knew I’d made the right call.
Final thoughts
Final thoughts
This isn’t my daily driver. It’s my weekend ride, my trip SUV, the car I take when I want to arrive in style.
One bold accent can turn a vehicle into something unforgettable. For me, that’s exactly what this Escalade became.
This isn’t my daily driver. It’s my weekend ride, my trip SUV, the car I take when I want to arrive in style.
One bold accent can turn a vehicle into something unforgettable. For me, that’s exactly what this Escalade became.